The Showbox
Superlatives seem to rule the screens we view; “penultimate” ”amazing” ”best of all time.” It all adds up to us not truly paying heed to these packets of high praise. We become cynical. And that’s not only a bad fashion decision, it rather chips away at our hopefulness.
What does this have to do with Gentleman Farmer Wines and the work we’ve done together? Dollars to donuts (I have always wanted to use that phrase) you, dear reader, have never heard of Gentleman Farmer Wines. There’s a good chance you may never would had you not stumbled across this missive. But that has nothing to do with the fact that their wines are very good and well worth the prices. Which are, frankly, quite attractive.
The task was to craft a visual brand that granted a promise as compelling as the contents of the bottle. And great brands are built in collaboration.
Which is not to say this was easy. We went 12 rounds with ourselves before we took a look back at an early idea and pursued the promise it held. A few years hence, we still are quite pleased with the results. Maybe because we didn’t stop there.
A couple years after the initial logo development and packaging, we fleshed out the experience of engaging with Gentleman Farmer Wines. Specifically, we built an online experience that shares more of the heart of the brand – and that makes it easier to secure wine.
Joey has a phrase, “To open the good stuff for no reason is the reason.” This became the tape that secured shipments. The welcoming nature Gentleman Farmer flies in the face of what can be a bit of a snobby industry. Hence, the bastardization of the logo that reads: “Your day just got so much better.” The rest of the shipping elements were crafted to simply make the receipt of a shipment a gift rather than an industrial item. There are enough words on this page. You can apprehend the rest.
As you can see above, we feel that getting the same gift over and over again might not be a gift at all. So there are choices.
Lastly, always say, “Thank you.”
Thank you.
