TMarks engages at many stages in the life of a company. Experience tells us engaging early in the establishment of brand seems to yield the best outcomes. It is all part of telling the Story.

Going from zero to sixty looks a little  something like this:

Brand Development Working alongside owners we distill the hopes and aspirations of the effort into tangible Purpose, Mission, Vision and Values. These become guiding principles we can measure our decisions as we craft the brand.

Identity With these in hand and in mind, we can begin to craft the Identity. More than just a logo, it is the piece that taps into the heart of the why and what of the company. It tells the story, makes the emotional connection, speaks for the company when you cannot. Done right, it has legs and can last for decades.

Strategy Through research and discussion, we leverage the personality and uniqueness of the brand from the beginning. Understanding the intended audience we outline a Strategy to announce, attract and engage. This is the plan we take to the streets.

Packaging As a winery, perhaps more recognizable than the logo might be the bottle, the wine itself. Creating the right package requires understanding the goals of the company, how it values resources, it’s audience and  the world.  More than a beautifully produced label, selecting the right enclosure, the bottle itself, how it is boxed and shipped are all concerns that matter. We help you get it right.

SERVICES
Brand Development
Strategy
Identity
Packaging
Website Development
Video
Collateral
Environmental

Brand Book As we begin to interact with the world, with people, we need to understand our Voice. What do images, colors look like when coming from us? How do we speak? What’s our tone? What do we say? What do we not say? What channels do we use to do so? The Brand Book helps define all of these.

Website and Social Media At best, these work together, need to feel as if they are cut from the same cloth. A website is more than an online store or brochure. If Social Media is the envoy, the website is the homebase that works in concert with the actual brick and mortar.  The Website, eBlasts and Social need to, perhaps, prioritize Mobile even if some customers prefer laptop. The understanding of the Brand/Brand Book help guide these efforts.

Experience is of great value. We possess familiarity with web platforms, webhosts and third party solutions that seamlessly manage Member databases and sales accelerate launch and keep things running right.

Video, Collateral and Environmental Last and certainly not least, these are all part of telling the story. And story is something I value deeply.

You know what video is – immediate, engaging and increasingly more prevalent. Collateral refers to all other printed and digital items that are outward  facing. These include Business cards, Brochures, Event literature, Holiday greetings, et al. Environmental refers to physical signage and items such as branding displays, interactive screens, interior graphics and decor that extend and reinforce the brand.

RELEVANT CLIENTS
Abreu Vineyards, various collateral

Bacchus & Books, branding, identity, marketing, website, collateral

Ovid Napa Valley, former website

Bryant Estate, former website

Gentleman Farmer, branding, packaging, collateral, web

LAZ Cabernet, identity, packaging

Inspire Napa Valley, Alzheimer’s fundraiser identity

Nimbus Arts Napa, website

The Vineyardist, website

Force Majeure, packaging

WeatherEye Vineyard, identity

Wineglass Cellars, packaging

Caren and Nick, this is getting long already but hopefully it’s filling in some blanks.

Without crafting a dissertation, my hope is to not only enlighten you as to what we do – and how we can help you solve the problems you may face.

If it is of some helps, here are three case studies that might be helpful:

Gentleman Farmer Wines With owner Joseph Wolosz, we reimagined the brand, from Logo to Packaging to how bottles are packaged and shipped.

Catalyst Workplace Activation As part of an outside consulting team, we repositioned and rebuilt the brand for the leading Herman Miller dealer in the Northwest.

Sea Coast Foods/Simply Simmered/Hibachi House Foods Working directly with founder/owner Steve Galando we repackaged existing brands and help create new brands from the ground up.

We will all have more questions. For that, I’m looking forward to speaking on Wednesday. Thank you!