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Well-told tales.

Meaningful design strategically rooted in story.

The only people who achieve much are those who want [something] so badly that they seek it while conditions are still unfavorable. Favorable conditions may never come.

LEWIS

A study of more 600 companies in a dozen industries during a recession showed that those that continued to market continued to grow during the downturn. As recovery came, they grew more than 200%.

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