Russell Investments

/ video / writing / photography /

The Power of Myth
Russell Investments believes that much of the world of investment has to do with widely held, but perhaps not substantiated, beliefs. That is, myths. To illustrate this, as a part of Whiskey Tango, we were commissioned to create videos and advertising images involving Bigfoot and the Loch Ness Monster. The brilliant Kevin Will brought to life these not quite real characters.


Investment Term Theatre
The most widely viewed piece on Russell’s website was its investment term glossary. We were asked to bring 10 of the terms to life. The solution: Investment Term Theatre.

Using distinctive handmade set pieces, as part of WhiskeyTango, brought to life the top ten terms. Here are a few: